Introduction
automotiveMastermind’s (Mastermind’s) Market EyeQ sales platform generates personal marketing messaging for every customer. How? Using existing customer data from your DMS and service drive, we layer on social media interactions, vehicle history, real-time OEM plus dealer data, along with other relevant data points, and micro-marketing to deliver meaningful and uniquely relevant communications. The result of using this dealership technology solution ensures higher conversion rates and a stronger ROI.
Mastermind varies the look, feel, and color to create targeted targeted hooks at each communication touch point. Mastermind incorporates innovative marketing technology to drive timely responses. The program is designed so that each campaign builds on the previous one, maximizing the probability of consumer action over the full campaign cycle. Customers only receive a campaign when they are predicted to be in the car buying market.
