Summary

Highly respected and highly sought out by locals in Dallas, Fort Worth, Irving, and Grand Prairie, Texas, Vandergriff Chevrolet has been selling cars since opening its first location in 1937. They work hard to sustain a legacy reaching back for more than 80 years as a leader in both automotive sales and customer satisfaction.

About

Known for their Bucket Tours, where buyers visit each area of the dealership and meet the entire team, Vandergriff is committed to customer engagement. They are also a multi-year recipient of the Chevrolet Mark of Excellence and Chevrolet Dealer of the Year Awards

Morgan Hall BDC Director Vandergriff Chevrolet

Challenge

BDC Director Morgan Hall had never heard of automotiveMastermind (Mastermind). Previously, the cardealership relied upon a variety of different internal tools, outdated systems, and poor predictive technologies to mine their customer profiles. They routinely found themselves frustrated by the limited insight, until Morgan received a demonstration of Mastermind.

The Solution

Vandergriff Chevrolet depends upon Mastermind to uncover conquest prospects and close deals they would never have considered otherwise. Mastermind’s dashboard delivers data-supported, customer-specific talk tracks their team relies upon to increase the volume of sales activity as well as the probability of sales conversions. Sorting customers according to their Behavior Prediction Scores (BPS) arms them with the data to make the right decisions in making prospecting calls or undertaking any conversations.

 

Even the skeptics among the team are impressed! Every Vandergriff Mastermind user describes themselves as more prepared for cold calls, and having more information at their disposal, building confidence in the sale.

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