Riverhead Toyota chose to partner with Mastermind and in return achieved market-leading retention rates. Mastermind helped to build a repeatable service to sales process that has yielded a 19% month over month conversion ratio of clients targeted in the service drive. Through the use of behavior prediction algorithms, they were able to identify high-potential leads in their service drive and provide these customers with a targeted offer for them to convert them into new car buyers, which also increases retention in the long run, as well as provides Riverhead Toyota with a used car that they can sell on their lot, as well.
“Mastermind has been great in helping us tap into our service department. Not only does the technology filter out top service prospects with a simple “most likely to buy” Behavior Prediction Score™, they are presented to our sales people in a way that is easy to understand. Nothing compares to Mastermind. The success we’ve seen in conquesting both service-not-sold customers and customers from competitive brands has exceeded any of our expectations,” says Joel Minichiello, Sales Manager.