Summary
Lexus store shifts up to automotiveMastermind
Lexus of Towson in Maryland is a long-time subscriber to behavior prediction technology and understands its great value to their selling efforts. But the successful dealership wanted a technology partner with a more advanced customer data platform and simpler interface that would motivate sales personnel to use it more frequently. That was their first objective towards driving more car sales. The solution was automotiveMastermind.