Summary
Dunning Toyota knows the value of learning conquest prospects preferences, so they brought on Market EyeQ to utilize its Conquest solution and gain a competitive edge in their local market.
Toyota Dealer Builds a Data Driven Conquest Program
Dunning Toyota Case Study
About
Dunning Toyota is a family owned and operated premier Michigan Toyota dealership, based out of Ann Arbor, MI.
Challenge
Dunning Toyota owes much of their success to treating every customer like a VIP. When talking to brand new customers, however, it’s harder to establish what they are looking for and how to serve them. They knew that learning about their preferences and background was key to creating a strong relationship and growing their loyalty base. The best way for them to do this would be with a sales platform that enabled them to identify and communicate with their entire in-market audience.
The Solution
They landed on Market EyeQ by Mastermind as the ideal solution for them. Powered by comprehensive data, Market EyeQ’s Conquest solution helped them reach new customers with relevant, personalized talking points. With this information available at their fingertips in Mastermind’s sales platform, dealer salespeople were able to tailor each call to the customer’s needs and quickly build a relationship. This personalized and research driven approach saved time by providing critical customer insights and calculating real and compelling offers the dealership would honor. Dunning Toyota saw Mastermind customers coming in ready to buy instead of negotiate, bringing average time to close from two hours to just under thirty minutes.
“Preparing for a client call with Market EyeQ is like taking a test with all the answers in front of you. You have all the information you need to close the deal,” says Zack Johnson, Customer Retention Manager.
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