Summary

Dunning Toyota knows the value of learning conquest prospects preferences, so they brought on Market EyeQ to utilize its Conquest solution and gain a competitive edge in their local market.

About

Dunning Toyota is a family owned and operated premier Michigan Toyota dealership, based out of Ann Arbor, MI.

Challenge

Dunning Toyota owes much of their success to treating every customer like a VIP. When talking to brand new customers, however, it’s harder to establish what they are looking for and how to serve them. They knew that learning about their preferences and background was key to creating a strong relationship and growing their loyalty base. The best way for them to do this would be with a sales platform that enabled them to identify and communicate with their entire in-market audience.

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