Just as advanced German engineering has produced generations of distinctive BMW automobiles, automotiveMastermind has given BMW of San Francisco innovative marketing technology that leverages consumer data to help them better understand the behaviors that will drive more customers to buy new cars. This in-depth insight is used to enhance the car shopper marketing experience.
BMW of San Francisco is enthusiastic about proprietary predictive behavior analytics that tell its sales staff when prospects are ready to buy, along with very detailed, personalized reasons why. The technology’s “customer intelligence” and “real actionable offers” are easily accessible at every desktop – invaluable information supported by individualized micro-marketing communications, and tools for turning service drive customers into sales opportunities and existing customers into “customers for life.”
Ralph Macia, GSM, stated: “I’m very pleased with the program’s personalized marketing communications. Materials that are sent out are very detailed and look very professional. Since my name is on them, customers believe they’re personalized messages from me, and I’ve been receiving something like 25-40 responses a month. Also, many shoppers have been walking in with the direct mail offers in their hands. That definitely shows they’re having an impact.”