Summary

New York City’s premier BMW dealership is focused on making it easy for customers to experience the ultimate automobile buying and service experience. When automotiveMastermind’s auto marketing technology was first presented to the dealership, the General Sales Manager was intrigued by the many possibilities, yet skeptical because the sales platform seemed too good to be true. It wasn’t. Two years later, automotiveMastermind is central to the store’s selling efforts.

Adrian Turek General Sales Manager BMW of Manhattan

Challenge

After becoming disillusioned with its long-time data mining provider, the dealership tried to use its own CRM tool to mine customer data. Over a 10-year period, both scenarios proved to be too much work, too time consuming, and not very productive.

However, in such a competitive market, it was vital to keep up with – and even surpass – other dealerships with relevant and compelling consumer offers and incentives.

The Solution

automotiveMastermind impressed BMW of Manhattan with proprietary predictive behavior analyses that inform the sales staff not just when customers are ready to buy, but the exact reasons why. Every member of the sales team has easy access to “customer intelligence,” “real actionable offers” and smart talking points in a simplified interface on their desktops.

The innovative dealership platform features numerous game-changing benefits: A Behavior Prediction Score® (BPS) from 0-100 based on how likely a customer is to buy a car, Behavior Prediction Drivers (BPD) that create and deliver meaningful marketing communications tailored to individual prospects, and technology for building service revenues and winning conquest sales at the Service Drive.

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