Market EyeQ partners with MDL automation™ – the industry leader in automated guest recognition and vehicle tracking – to alert sales when service-only customers arrive in the service drive. MDL provides real-time customer information, allowing you to leverage our technology to engage top prospects face-to-face with relevant and convincing talk tracks.
Customers drive in and out of your service lane, with lack of insight into them causing missed sales opportunities every day. With automatic credit-soft pulls every night, powered by TransUnion, qualified service customers show up in Market EyeQ the next morning. Now armed with details and a BPS score, Market EyeQ predicts how likely they are replace their car, giving you critical context to help close the deal.
Transform the car-selling process by providing unknown equity and credit information, and other vital data, on service drive customers.
Typically it costs 6-7 times more to conquest a customer than with Mastermind. Our conquest campaigns produce a proven high ROI at a considerably lower cost-per-car-sale – an average of $1311. These sizeable savings translate into incremental profits.
Across all Mastermind dealerships surveyed, 15% of sales were driven by serviceMastermind2 – including both direct selling and predictive marketing campaigns. It’s a proven way to conquer business and create long customer relationships.
Hundreds of thousands of original lines of code for customer data collection, predictive analytics and core web application functionality.
Core platform programmed in C# 6.0; runs on NET Framework 4.6. MongoDB for modeling/analytics; SQL server for dealer information.
Analytics engine uses 1,000+ global inputs per vehicle type and 1,000+ consumer inputs to generate Behavior Prediction Score using a patented algorithm.
Core development team is split into Back End, Front End and Data Science. Each team member brings 5-15 years of industry experience.
Skilled team focuses on improving the behavior prediction model. Team leader is a Stanford Physics PhD with background in predictive analytics and machine learning.
Firewall, encryption, data protection, uptime guarantees, etc. Independent accreditations, such as SOC, provide ongoing monitoring and response.
Based on micro services technology with horizontal scalability for growth.
Runs in Microsoft Azure with backup failover across regional data centers. New web and SQL server cluster were deployed in 3Q 2016, bringing full automatic failover to platform.
"My philosophy is if you become a partner and work for mutual success, I am loyal for life. Our last data mining company was not a partner. Mastermind has a vested interest; they are a true partner."
" Mastermind has been instrumental in productive prospecting for my team. Having personalized talking points specific to that customer's vehicle and needs is one of the best tools you can have - it makes the customer feel important and provides great customer service."
"In all my years of business, I have never seen so many clients come into a dealership ready to buy after receiving a sales incentive. automotiveMastermind’s customized marketing campaigns have completely changed that for us. Their direct mail and email open rates are way above the industry average. I am a true believer!"
"Every member of our sales team considers automotiveMastermind a true partner. Our aM rep, Mary Catherine, is completely invested in ensuring that my sales teams use the technology to its full potential, resulting in a more motivated team, greater sales and ROI!"
Mastermind takes the guesswork out of the process, enabling you to SellSmarter™ and more profitably…