Our proprietary algorithms generate a Behavior Prediction Score® which is an overall ranking of how likely a customer is to purchase a car. The BPS is based on a scale from 0-to-100, the higher the number, the better the prospect. Marketing EyeQ’s behavior prediction score in turn generates Behavior Prediction Drivers™ right on the dashboard, preparing you with the data you need to have an intelligent and personalized conversation.
Market EyeQ is the only platform that uses a proprietary data mining algorithm to analyze big data and thousands of other data points – the most by far – to determine which factors influence the car purchase decision. We assess information in your DMS, customer finances, lifestyle, social media, driving patterns, and more – providing you insight into why your customer is motivated to buy with ur Behavior Prediction Drivers.
Mastermind gives you an edge with actionable and relevant customer data that tells you who is ready to get into a new vehicle and why with timely, targeted and personalized communications beginning at the consideration stage to when they make their purchase.
With personalized offers and relevant talking points for every customer at your fingertips, seller-buyer interactions are more consultative, transparent and enjoyable. Only Mastermind offers behavior prediction solutions for automotive dealers.
Anyone can master our Behavior Prediction Technology. All relevant information appears on just two simple screens. 90% of dealerships report that Mastermind encouraged them to review sales opportunities sooner so they could start working smarter to close more deals faster.
Hundreds of thousands of original lines of code for customer data collection, predictive analytics and core web application functionality.
Core platform programmed in C# 6.0; runs on NET Framework 4.6. MongoDB for modeling/analytics; SQL server for dealer information.
Analytics engine uses 1,000+ global inputs per vehicle type and 1,000+ consumer inputs to generate Behavior Prediction Score using a patented algorithm.
Core development team is split into Back End, Front End and Data Science. Each team member brings 5-15 years of industry experience.
Skilled team focuses on improving the behavior prediction model. Team leader is a Stanford Physics PhD with background in predictive analytics and machine learning.
Firewall, encryption, data protection, uptime guarantees, etc. Independent accreditations, such as SOC, provide ongoing monitoring and response.
Based on micro services technology with horizontal scalability for growth.
Runs in Microsoft Azure with backup failover across regional data centers. New web and SQL server cluster were deployed in 3Q 2016, bringing full automatic failover to platform.
"My philosophy is if you become a partner and work for mutual success, I am loyal for life. Our last data mining company was not a partner. Mastermind has a vested interest; they are a true partner."
" Mastermind has been instrumental in productive prospecting for my team. Having personalized talking points specific to that customer's vehicle and needs is one of the best tools you can have - it makes the customer feel important and provides great customer service."
"In all my years of business, I have never seen so many clients come into a dealership ready to buy after receiving a sales incentive. automotiveMastermind’s customized marketing campaigns have completely changed that for us. Their direct mail and email open rates are way above the industry average. I am a true believer!"
"Every member of our sales team considers automotiveMastermind a true partner. Our aM rep, Mary Catherine, is completely invested in ensuring that my sales teams use the technology to its full potential, resulting in a more motivated team, greater sales and ROI!"
Mastermind takes the guesswork out of the process, enabling you to SellSmarter™ and more profitably…