Giorgia Favaretto-Illig is Vice President of Marketing at automotiveMastermind (Mastermind) where she oversees the brand, digital, and event marketing teams as well as the marketing operations and demand generation teams. She collaborates closely with the product, sales, and dealer relations teams to ensure the Mastermind brand and messaging is cohesively represented across channels and the industry.
Favaretto-Illig brings more than a decade of experience in marketing, implementing marketing strategies and cross-channel demand generation programs. Prior to joining Mastermind, she was the Senior Director of Strategic Marketing and Operations with Thomson Reuters, where she was responsible for transforming demand generation, operations, and digital strategy to create predictable, repeatable and scalable business impact for more than ten operating units and across multiple locations.
Favaretto-Illig is originally from Venice, Italy. She holds a Bachelor of Arts in economics and business administration from The University of Venice CA’ Foscari and a certificate in marketing from the University of San Diego. She speaks Italian and French. Favaretto-Illig joined the company in October 2018 and works out of Mastermind’s headquarters in New York City.
