Top-tier experience in automotive, technology, and marketing
Vice President, Data Analytics
Charity Taylor is the vice president of data analytics for automotiveMastermind (Mastermind). She leads the data science and product insights teams, working to harness the power of IHS Market partner data, strengthen Mastermind’s product suite and improve sales efficiency for Mastermind clients.
Taylor entered the automotive industry over 20 years ago, first leveraging her background in finance to support teams across manufacturing, engineering/product development, sales/marketing and supply chain functions for General Motors. Her knack for leveraging data to drive decisions led her to J.D. Power, where she consulted to a variety of major automotive manufacturers before leading a team of statisticians, data engineers and architects to create and curate methodologies supporting near real-time estimation of retail sales, incentive spending and transaction pricing.
Taylor holds a Bachelor of Business in Finance and Commercial Law from Western Michigan University and a Master of Science in Finance from Indiana University Kelly School of Business. She is a proud mother of two who finds joy in spending time with her family, her animals, vintage pickups and the great outdoors.
Charity joined the company in April 2020 and is based out of Southfield, MI.