August 19, 2019
Improve the Dealership Customer Experience (CX) Before the Customer Even Arrives
Historically, relationships with customers began when they walked through your showroom doors. Today, thanks to the Internet, sophisticated marketing campaigns and increased consum…
July 5, 2019
Increase Car Sales with Personalized Dealership Marketing
Many common methods of increasing dealership sales involve spending more on broad marketing campaigns or launching dealership promotions that can significantly increase the cost of…
April 5, 2019
The State of Automotive Financing: What Dealers Need to Know
Don’t close down your F&I department just yet, as it turns out the dealer-assisted loan might not be dead after all. Despite what some media reports recently claimed, your abil…
March 29, 2019
How AI is Transforming the Automotive Industry & Enhancing the Dealership Sales Process
When Hollywood considers what artificial intelligence (AI) might look like in the automotive industry, the results range from the “Transformers” movies in which cars and trucks tur…
March 8, 2019
Taking a Data-Driven Approach to the Marketing Nurture Cycle
Not all leads are ready to make an immediate purchase. Most top-of-funnel leads don’t even recognize they are in the market for a new vehicle until much further along in their pros…
March 1, 2019
Market EyeQ Provides Full Market Views that Competitors Simply Can’t
Mastermind was founded in 2012 by auto dealership veterans who took note of the disruption led in other industries by data-driven companies that were constantly learning more about…
