December 17, 2021
3 Emerging Conquest Marketing Opportunities for Dealers in 2022
Conquest sales have often been regarded as the cherry on top of a dealership’s regular monthly numbers. Rapid digitalization, changing consumer preferences, and ongoing inventory s…
September 24, 2021
Three Tips to Create a Dealership Culture Driven by Customer Experience
Rapid digitalization due to the pandemic and historic inventory shortages put a spotlight on the critical importance of car dealership customer experience to the automotive buyer j…
August 20, 2021
3 P’s of High-Performing Dealership Marketing
Effective dealership marketing in today’s increasingly competitive and rapidly evolving market means more than putting your name on a billboard or blanketing your market with spray…
August 17, 2021
Dealership Data-Driven Marketing: 3 Things Dealers Need to Know
In the past year, dealerships around the country have experienced dramatic highs and lows ranging from historically high sales and profits to historically low daily supplies of new…
July 23, 2021
3 Ways to Maximize Your Dealership Marketing ROI
While some dealers benefited from record-breaking sales and profit margins in 2020 and into 2021, maximizing the efficiency and efficacy of your dealership’s marketing is as import…
October 2, 2020
How to Maximize Dealership Profitability With a Homegrown Inventory
Faced with tightening margins, low vehicle inventories and a narrowing opportunity to rebound in 2020, auto dealers are looking for additional ways to maximize dealership profitabi…
August 14, 2020
How to Attract the Best Dealership Auto Leads
There’s no denying that automotive leads are the lifeblood of any dealership. But seldom, if ever, has there been a dealership that is completely satisfied with its car sales lead…
August 10, 2020
4 Motivational Tips to Improve Car Dealership Team Culture
How do you motivate dealership employees to work as a team? And is it worth the effort, especially when there are so many other challenges competing for your attention as a dealers…
May 29, 2020
Auto Sales: Why Personalized Marketing Is More Important Than Ever
In our previous blog on personalized marketing , we discussed the basics of what personalized marketing is, what types of personalized marketing capabilities are available for deal…
February 24, 2020
3 Ways to Prepare Your Dealership for Voice Search
Hey Siri, OK Google, Alexa – tell me, how can my dealership successfully market to prospects who are using voice search to shop for a new car? Compare that sentence with the way yo…
December 20, 2019
Dealership Marketing 101: What is a Sales Platform and Why Your Dealership Needs One
At Mastermind, we talk a lot about auto dealership sales platforms. Over the course of talking to dealership owners, managers, staff and other stakeholders in the auto industry, it…
November 26, 2019
How to Choose the Right Marketing Channels for Your Dealership
Direct mail, email, digital, mobile… what’s a dealer to do? The rise of dealership internet marketing has created a changing environment in which many dealers wonder what the…
