June 3, 2022
Summer Car Sales Guide for Dealerships 2022
Summer car sales are always important for auto dealerships’ annual results. Over the years, dealers have traditionally relied on summer car sales events to meet their sales goals.
May 27, 2022
Why Dealers Should Focus on Customer Communication
With new and used vehicle transaction prices plateaued at historic highs and OEM incentives limited, some auto dealers are considering pumping the brakes on their marketing efforts…
May 13, 2022
3 Tips to Improve Conquest Auto Sales
Auto dealers have always looked to conquest sales to grow their businesses and increase car sales – and for good reason. Unless your dealership has some sort of far-fetched success…
April 22, 2022
How to Build a Better Dealership BDC in 2022
As new vehicle inventory shortages, evolving consumer demands and shifting buyer loyalty disrupts the auto industry, proactive dealers are discovering new, exciting opportunities i…
April 15, 2022
How to Improve Dealership Lead Quality
In sales, it’s all about the leads. The number and the quality. Most car dealerships (and their sales teams) clamor for “more leads.” But what they really want are more quality lea…
April 8, 2022
How to Build an Effective Dealership Sales Strategy for 2022
As ongoing auto inventory shortage challenges fuel fierce competition for customers and pre-owned acquisitions, buyer expectations are changing, driving diminished loyalty and tigh…
March 10, 2022
How to Increase Dealership BDC Effectiveness
In recent years, ongoing inventory shortages, rapid digitalization and evolving consumer buying habits have created new challenges for auto dealers. Amid these challenges, many dea…
February 18, 2022
3 Ways Predictive Analytics Benefit Dealerships of Every Size
The past two years have presented many challenges to auto dealers ranging from market conditions, increased competition, cost pressure and never-before-seen supply chain volatility…
December 17, 2021
3 Emerging Conquest Marketing Opportunities for Dealers in 2022
Conquest sales have often been regarded as the cherry on top of a dealership’s regular monthly numbers. Rapid digitalization, changing consumer preferences, and ongoing inventory s…
September 24, 2021
Three Tips to Create a Dealership Culture Driven by Customer Experience
Rapid digitalization due to the pandemic and historic inventory shortages put a spotlight on the critical importance of car dealership customer experience to the automotive buyer j…
August 20, 2021
3 P’s of High-Performing Dealership Marketing
Effective dealership marketing in today’s increasingly competitive and rapidly evolving market means more than putting your name on a billboard or blanketing your market with spray…
August 17, 2021
Dealership Data-Driven Marketing: 3 Things Dealers Need to Know
In the past year, dealerships around the country have experienced dramatic highs and lows ranging from historically high sales and profits to historically low daily supplies of new…
