May 26, 2023
How to Improve Dealership Lead Quality to Increase Sales
In sales, it’s all about the quantity and quality of your leads. Most car dealerships (and their sales teams) clamor for “more leads,” but what they are really asking for is more q…
March 3, 2023
How to Increase Your Dealership’s BDC Experience
As inventory levels begin to normalize in 2023, and OEM incentives begin to trickle back, auto dealers are being forced to rethink not only their marketing efforts, but their entir…
February 24, 2023
How To Maximize Dealership Sales Team Profitability
As 2023 continues and challenges left behind by lingering inventory shortages persist, it’s imperative that dealers prepare their sales managers and representatives with the tools…
February 10, 2023
3 Dealership Tips for New Inventory Presales
While dealership inventories are beginning to normalize in 2023, customers have demonstrated they are willing to wait for a vehicle that specifically matches their wants and needs.
January 27, 2023
3 Customer Experience Tips for Dealer Inventory Shortages
Ongoing inventory shortages are having costly effects on OEM and dealer loyalty rates in 2023 as vehicle prices remain high across the market. According to S&P Global Mobility,…
January 20, 2023
3 Ways to Maximize Dealership Marketing Efforts in 2023
As the new year begins, it is more important now than ever that automotive dealerships prioritize marketing efforts, even with limited inventory. With ongoing trends continuously s…
November 18, 2022
Changing Auto Buyer Behavior: Tips to Help Dealers Adapt
One of the biggest keys to success for dealers in the automotive industry is to consistently keep up with their buyers’ preferences. At Mastermind, various tips and tools are avail…
November 11, 2022
How Dealerships Can Maximize Their Sales This Holiday Season
As we approach the end of the year, holiday car sales are upon us with Black Friday and Christmas being the tentpoles of many dealerships’ end-of-year sales strategies. With so man…
November 4, 2022
Celebrating 10 Years as a Mastermind
In the beginning, automotiveMastermind was just an idea: Two top-performing Mercedes-Benz salesmen, Marco Schnabl and Johannes Gnauck, recognized the value in leveraging data to im…
October 21, 2022
What Does Personalization Mean for Your Dealership?
Automotive manufacturers are moving towards mass personalization to dealerships, offering expanded self-serve options on their website. This modern trend is causing every element i…
October 18, 2022
Auto Dealership Marketing Ideas for a Data-Driven Audience
Dealers are learning now more than ever just how important automotive segmenting, targeting, and positioning can be for success in the automotive sales business. The auto industry…
October 7, 2022
How to Improve Your Dealership’s BDC Experience
As inventory shortages prompt more customers to shop for vehicles online, modern dealership BDCs of all sizes have undergone a transformation from cold call centers to conduits to…
